Arthur Germain

Arthur Germain

East Northport, New York, United States
4K followers 500+ connections

About

What if you could:
- Build a brand that attracted the kinds of clients you wanted to…

Articles by Arthur

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Experience

  • Brandtelling Graphic

    Brandtelling

    East Northport, New York, United States

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    East Northport, NY

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    Stony Brook University, New York, United States

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    East Northport, New York, United States

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    East Northport, New York, United States

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    Huntington, New York, United States

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    Huntington, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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Education

  • State University of New York at Fredonia Graphic

    SUNY Fredonia

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    Activities and Societies: WCVF-AM & WCVF-FM Radio, WNYF-TV, SUMEC

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Licenses & Certifications

Projects

  • Recent blog posts on IT content marketing

    - Present

    Tips from a veteran trade press editor for using content marketing to find, nurture and close prospects for complex B2B sales.

    Other creators
    See project
  • AFCO Systems Taps CSG to Build Brand Awareness and Thought Leadership

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    Client case study: AFCO Systems

    - AFCO Systems wanted to raise brand awareness and establish thought leadership among data center facilities professionals for its Green IT data center products.

    - AFCO Systems partnered with Communication Strategy Group (CSG), a brand marketing agency, that developed a strategic communications approach to public relations, marketing and social media marketing.

    - AFCO Systems has raised its brand awareness profile and dramatically expanded…

    Client case study: AFCO Systems

    - AFCO Systems wanted to raise brand awareness and establish thought leadership among data center facilities professionals for its Green IT data center products.

    - AFCO Systems partnered with Communication Strategy Group (CSG), a brand marketing agency, that developed a strategic communications approach to public relations, marketing and social media marketing.

    - AFCO Systems has raised its brand awareness profile and dramatically expanded its media presence; it has established a foothold in the social media space, and increased its web traffic by 75 percent.

    See project
  • HIA-LI Looks to CSG to Spearhead its Brand Building Efforts

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    Client case study: HIA-LI

    - HIA-LI, formerly the Hauppauge Industrial Association, was looking to strengthen its brand and generate greater awareness among members, prospective members, the Long Island business community and the Long Island media.

    - HIA-LI partnered with Communication Strategy Group (CSG), a brand marketing agency, to gain insight into its membership and its brand identity and to develop consistent communication and branding strategies that would help take it to…

    Client case study: HIA-LI

    - HIA-LI, formerly the Hauppauge Industrial Association, was looking to strengthen its brand and generate greater awareness among members, prospective members, the Long Island business community and the Long Island media.

    - HIA-LI partnered with Communication Strategy Group (CSG), a brand marketing agency, to gain insight into its membership and its brand identity and to develop consistent communication and branding strategies that would help take it to the next level.

    - HIA-LI was able to gain a greater insight into its membership, their brand perceptions, and their needs. Next, the agency helped HIA-LI develop a stronger, more consistent brand story, and raise awareness of HIA-LI as the recognized voice for business on Long Island.

    See project
  • The Art of Brandtelling: Brand Storytelling for Business Success

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    A how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability. Get your copy today and build a brand story for your brand. Available in Paperback, Kindle and eBook at https://TheArtofBrandtelling.com

Honors & Awards

  • Excellence in Communications Award

    Long Island Business News

    The agency has been recognized this year with the prestigious Long Island Business News Excellence in Communications Award for Marketing Team, Professional Services.

  • Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York)

    Corporate Vision (CV) magazine

    For the second year in a row, Communication Strategy Group has been recognized for its groundbreaking Brandtelling® approach to business brand storytelling. This year the Long Island-based agency has been named Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York) by Corporate Vision (CV) magazine in its 2016 Marketing, PR & Communications Awards which are “designed to shine a light on those who maintain relationships, convey fresh ideas and encourage…

    For the second year in a row, Communication Strategy Group has been recognized for its groundbreaking Brandtelling® approach to business brand storytelling. This year the Long Island-based agency has been named Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York) by Corporate Vision (CV) magazine in its 2016 Marketing, PR & Communications Awards which are “designed to shine a light on those who maintain relationships, convey fresh ideas and encourage businesses to bloom,” according to the magazine’s editors.

  • Innovation & Excellence Award

    Corporate LiveWire

    Communication Strategy Group was named to the exclusive 2017 Innovation & Excellence Awards by Corporate LiveWire, a web and event provider of business information on the latest news and developments from around the globe. According to its editors, “The Innovation & Excellence Awards give recognition to businesses that are transforming their respective industries and the standard-bearers of excellence by continually setting industry trends as well as showing significant advances in terms of…

    Communication Strategy Group was named to the exclusive 2017 Innovation & Excellence Awards by Corporate LiveWire, a web and event provider of business information on the latest news and developments from around the globe. According to its editors, “The Innovation & Excellence Awards give recognition to businesses that are transforming their respective industries and the standard-bearers of excellence by continually setting industry trends as well as showing significant advances in terms of innovation and improvement.”

  • Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing

    Corporate Vision Magazine

    Communication Strategy Group earned the prestigious Marketing, Public Relations & Communications Award for Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing from Corporate Vision magazine. The award comes as the Long Island-headquartered agency celebrates its 10th year in business providing brand story development and marketing support to its nationwide clientele in four core service areas: Brandtelling & Visuals, Thought Leadership Public Relations, Content Marketing…

    Communication Strategy Group earned the prestigious Marketing, Public Relations & Communications Award for Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing from Corporate Vision magazine. The award comes as the Long Island-headquartered agency celebrates its 10th year in business providing brand story development and marketing support to its nationwide clientele in four core service areas: Brandtelling & Visuals, Thought Leadership Public Relations, Content Marketing, and Media and Presentations.

  • Killer Content Award

    B2B Content2Conversion Conference & DemandGen Report


    Communication Strategy Group Wins "Killer Content" Award for Logicalis + HP Technology Brand Storytelling Campaign

    Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers…


    Communication Strategy Group Wins "Killer Content" Award for Logicalis + HP Technology Brand Storytelling Campaign

    Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers and prospects. The award was received during the B2B Content2Conversion Conference held in New York City and hosted by the DemandGen Report.

  • HIA-LI Annual Award

    HIA-LI

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