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- Build a brand that attracted the kinds of clients you wanted to…
Articles by Arthur
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What Did You Learn About Branding From Your First Job?
What Did You Learn About Branding From Your First Job?
By Arthur Germain
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𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟭𝟲 𝗬𝗲𝗮𝗿𝘀 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 - #𝗔𝗴𝗲𝗻𝗰𝘆𝗟𝗶𝗳𝗲
𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟭𝟲 𝗬𝗲𝗮𝗿𝘀 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 - #𝗔𝗴𝗲𝗻𝗰𝘆𝗟𝗶𝗳𝗲
By Arthur Germain
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Here’s a Smart Way to Make Company Introductions When Working From Home (WFH)
Here’s a Smart Way to Make Company Introductions When Working From Home (WFH)
By Arthur Germain
Contributions
Activity
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Great day in Connecticut at CASBO Vendor Day! It’s always so nice to spend time with our clients and build new relationships. Thank you to all who…
Great day in Connecticut at CASBO Vendor Day! It’s always so nice to spend time with our clients and build new relationships. Thank you to all who…
Liked by Arthur Germain
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DLA - Land Supply Chain Alliance Charter Columbus, OH: Bren-Tronics, Inc. was the first company to sign a Land Supply Chain Alliance Charter with…
DLA - Land Supply Chain Alliance Charter Columbus, OH: Bren-Tronics, Inc. was the first company to sign a Land Supply Chain Alliance Charter with…
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"𝗜'𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗿𝗼𝘂𝗯𝗹𝗲 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁…
"𝗜'𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗿𝗼𝘂𝗯𝗹𝗲 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁…
Shared by Arthur Germain
Experience
Education
Licenses & Certifications
Projects
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Recent blog posts on IT content marketing
- Present
Tips from a veteran trade press editor for using content marketing to find, nurture and close prospects for complex B2B sales.
Other creatorsSee project -
AFCO Systems Taps CSG to Build Brand Awareness and Thought Leadership
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Client case study: AFCO Systems
- AFCO Systems wanted to raise brand awareness and establish thought leadership among data center facilities professionals for its Green IT data center products.
- AFCO Systems partnered with Communication Strategy Group (CSG), a brand marketing agency, that developed a strategic communications approach to public relations, marketing and social media marketing.
- AFCO Systems has raised its brand awareness profile and dramatically expanded…Client case study: AFCO Systems
- AFCO Systems wanted to raise brand awareness and establish thought leadership among data center facilities professionals for its Green IT data center products.
- AFCO Systems partnered with Communication Strategy Group (CSG), a brand marketing agency, that developed a strategic communications approach to public relations, marketing and social media marketing.
- AFCO Systems has raised its brand awareness profile and dramatically expanded its media presence; it has established a foothold in the social media space, and increased its web traffic by 75 percent. -
HIA-LI Looks to CSG to Spearhead its Brand Building Efforts
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Client case study: HIA-LI
- HIA-LI, formerly the Hauppauge Industrial Association, was looking to strengthen its brand and generate greater awareness among members, prospective members, the Long Island business community and the Long Island media.
- HIA-LI partnered with Communication Strategy Group (CSG), a brand marketing agency, to gain insight into its membership and its brand identity and to develop consistent communication and branding strategies that would help take it to…Client case study: HIA-LI
- HIA-LI, formerly the Hauppauge Industrial Association, was looking to strengthen its brand and generate greater awareness among members, prospective members, the Long Island business community and the Long Island media.
- HIA-LI partnered with Communication Strategy Group (CSG), a brand marketing agency, to gain insight into its membership and its brand identity and to develop consistent communication and branding strategies that would help take it to the next level.
- HIA-LI was able to gain a greater insight into its membership, their brand perceptions, and their needs. Next, the agency helped HIA-LI develop a stronger, more consistent brand story, and raise awareness of HIA-LI as the recognized voice for business on Long Island. -
The Art of Brandtelling: Brand Storytelling for Business Success
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A how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability. Get your copy today and build a brand story for your brand. Available in Paperback, Kindle and eBook at https://TheArtofBrandtelling.com
Honors & Awards
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Excellence in Communications Award
Long Island Business News
The agency has been recognized this year with the prestigious Long Island Business News Excellence in Communications Award for Marketing Team, Professional Services.
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Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York)
Corporate Vision (CV) magazine
For the second year in a row, Communication Strategy Group has been recognized for its groundbreaking Brandtelling® approach to business brand storytelling. This year the Long Island-based agency has been named Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York) by Corporate Vision (CV) magazine in its 2016 Marketing, PR & Communications Awards which are “designed to shine a light on those who maintain relationships, convey fresh ideas and encourage…
For the second year in a row, Communication Strategy Group has been recognized for its groundbreaking Brandtelling® approach to business brand storytelling. This year the Long Island-based agency has been named Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York) by Corporate Vision (CV) magazine in its 2016 Marketing, PR & Communications Awards which are “designed to shine a light on those who maintain relationships, convey fresh ideas and encourage businesses to bloom,” according to the magazine’s editors.
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Innovation & Excellence Award
Corporate LiveWire
Communication Strategy Group was named to the exclusive 2017 Innovation & Excellence Awards by Corporate LiveWire, a web and event provider of business information on the latest news and developments from around the globe. According to its editors, “The Innovation & Excellence Awards give recognition to businesses that are transforming their respective industries and the standard-bearers of excellence by continually setting industry trends as well as showing significant advances in terms of…
Communication Strategy Group was named to the exclusive 2017 Innovation & Excellence Awards by Corporate LiveWire, a web and event provider of business information on the latest news and developments from around the globe. According to its editors, “The Innovation & Excellence Awards give recognition to businesses that are transforming their respective industries and the standard-bearers of excellence by continually setting industry trends as well as showing significant advances in terms of innovation and improvement.”
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Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing
Corporate Vision Magazine
Communication Strategy Group earned the prestigious Marketing, Public Relations & Communications Award for Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing from Corporate Vision magazine. The award comes as the Long Island-headquartered agency celebrates its 10th year in business providing brand story development and marketing support to its nationwide clientele in four core service areas: Brandtelling & Visuals, Thought Leadership Public Relations, Content Marketing…
Communication Strategy Group earned the prestigious Marketing, Public Relations & Communications Award for Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing from Corporate Vision magazine. The award comes as the Long Island-headquartered agency celebrates its 10th year in business providing brand story development and marketing support to its nationwide clientele in four core service areas: Brandtelling & Visuals, Thought Leadership Public Relations, Content Marketing, and Media and Presentations.
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Killer Content Award
B2B Content2Conversion Conference & DemandGen Report
Communication Strategy Group Wins "Killer Content" Award for Logicalis + HP Technology Brand Storytelling Campaign
Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers…
Communication Strategy Group Wins "Killer Content" Award for Logicalis + HP Technology Brand Storytelling Campaign
Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers and prospects. The award was received during the B2B Content2Conversion Conference held in New York City and hosted by the DemandGen Report. -
HIA-LI Annual Award
HIA-LI
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Looking forward to seeing everyone tomorrow morning. Don’t miss it!
Looking forward to seeing everyone tomorrow morning. Don’t miss it!
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𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝘀𝗵𝗼𝘄 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝗯𝘆 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 30%…
𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝘀𝗵𝗼𝘄 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝗯𝘆 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 30%…
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Learn more about my upcoming class - and get a copy of Chapter 6 from my new book - The Art of Brandtelling: Brand Storytelling for Business Success!…
Learn more about my upcoming class - and get a copy of Chapter 6 from my new book - The Art of Brandtelling: Brand Storytelling for Business Success!…
Shared by Arthur Germain
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